BE WHO THE F-K YOU ARE
Fritz-Kola is a huge social phenomenon in Germany, known for its strident anti-establishment thinking. It’s the independent antidote to Big Cola’s la-la-land fantasy.
Alongside OOH, we were challenged to show that this was a ‘kola with karakter’, but in a playful tone.
Our social campaign centred on the liberating power of independence. The deeper you get into a Fritz-Kola bottle, the stronger that personal empowerment will take hold - whether it’s defying the call of your bed during a box-set binge or going the full Prince Albert in a piercing parlour.
Best viewed in full screen. Translations below assets.
‘PIERCING’ TRANSLATION:
Open the bottle: EAR-PIERCING?
Later: OK, BUT ONLY A NIPPLE PIERCING
Much later: CUE CLINKING SOUND WHEN SITTING DOWN
‘KARAOKE’ TRANSLATION:
Open the bottle: NAH, I’M ONLY INTO TECHNO
Later: OK, THERE’S SOMETHING IN THIS TUNE
Much later: “DOOOOON’T STOP BELIEVING…”
‘DÖNER’ TRANSLATION:
Open the bottle: ONE MORE DRINK…
Later: CLUBBING? OK GO ON THEN
Much later: TZATZIKI AND CHILLI SAUCE PLEASE