BREW IT LIKE A BOSCH

We won the pitch to launch Bosch’s range of Espresso machines across the globe. The film below sits at the heart of an ecosystem of assets, all produced in our own AI kitchen once we had the film finished. A combination of tools, including Runway, Midjourney, ChatGPT and Firefly all enabled us to develop an asset creation process that dramatically reduced the cost of production.

It was just the start of a highly profitable and successful relationship working on a whole portfolio of kitchen appliances, from ovens and washing machines to cookers and indoor gardens.