GEEKS DON’T NEED NO HYPE
Who knew spectrum analysers and oscilloscopes could be so archly funny? In a writers’ room with the comedy team behind ‘The IT Crew’, we became fluent in nerd-core humour. Turns out that’s the only language a deeply cynical tech audience will trust.
The Rohde & Schwarz Essentials range of measurement equipment does the job perfectly. There’s no need for advertising hype - despite our misguided film director’s best efforts.
Our integrated B-to-B campaign showed engineers bewildered at the apparent need for fanfare about such simple and effective products.
Our media strategy took the product films, ads and posts deep into super-specific places where we knew they spent a lot of time, such as Reddit threads and LinkedIn communities.
Results showed we’d registered on precisely the right measurement scales.
“We’ll add the rollercoaster later.”
“What? DEscribe it In Emojis?”
“No need for dramatic music.”
Reddit ads in hyper-specific threads…
