We’ve all been there. Trying to be good, but then a craving hits and you can’t help but cave.

The Bosch Vitapower Blender is your own ‘in-the-moment escape pod’. Fill it with good stuff, hit the switch, flip the bottle and your smoothie’s ready to go. Even the blender itself doubles as a smoothie bottle.

Moment. Owned.

Our ‘in-the-moment’ media strategy ran in social feeds at specific times of day when people’s willpower could be failing them - first thing in the morning; after the early gym rush; elevensies; post lunch crash and so on.

Whatever the moment, flip it with Vitapower.