‘LIGHTER’ IS LIFE-SAVING

Alcohol-free malt drink, Bavaria Smalt, is looking to grow outside its European footprint and into African nations. It’s a lighter alternative to beer and already associated with healthier living.

What if we could take that care for people’s well-being onto the streets, in places where their lives are most at risk?

Introducing ‘Light Lanes’ - using existing lighting infrastructure to create safer routes for cyclists.