WE CAN ALL BE SAMARITANS

Looking out for each other’s mental health today could prevent us needing the Samaritans’ later.

Samaritans are a crucial helpline for potential suicides. But this time, our audience was everyone else.

We showed that there are hundreds of everyday opportunities for connection - from a shared packet of chips to a park bench in the rain. Each shared moment is a chance to make sure those around us are OK.

The interactive campaign website coached people in how to respond when they sense things aren’t quite right. (Think DuoLingo for emotional help.)

In our own small way, we can all be Samaritans.