WE CAN ALL BE SAMARITANS

Samaritans are a crucial helpline for potential suicides. But this time, our audience was everyone else. Because looking out for each other’s mental health today could prevent us needing the Samaritans later.

We showed that there are hundreds of everyday opportunities for connection - from a bag of chips to a rainy park bench. Each shared moment is a chance to make sure those around us are OK.

The interactive campaign website coached people in how to respond when they sense things aren’t quite right. (Think DuoLingo for emotional help.)

In our own small way, we can all be Samaritans.