WE CAN ALL BE SAMARITANS

Looking out for each other’s mental health today could prevent us needing the Samaritans’ services later on.

Samaritans are a crucial helpline for potential suicides. Always there to listen, 24/7.

But this time, our audience was everyone else.

We showed that there are a myriad everyday opportunities for connection in all our lives - from a shared packet of chips to a park bench in the rain. Each of these shared moments is a chance to tune in and make sure those around us are OK.

The interactive campaign website was built to coach people in how to respond when they sense things aren’t quite right. (Think DuoLingo for emotional help.)

In our own small way, we can all be Samaritans.