BEWARE THE HAUNTING EYE

Operating at inflated eye pressure makes procedures easier, but leaves HCPs with the nagging doubt that they’re harming patients.

Alcon’s Centurion system works at lower pressure so surgeons can operate on patients’ eyes with a completely clear conscience.

But until then…

they’ll be followed around by our ‘haunting eye’, picking away at all that unease and guilt, wherever they go.

The media strategy of retargeting only serves to amplify the idea.