COLOUR CHANGES EVERYTHING

Watching paint dry is synonymous with boredom. But paint is colour. And colour is renewal, reinvention, a new backdrop to living.

As part of a huge global realignment of Dulux’s web presence, this beautiful series of online films showed how colour can transform lives.
Researchers scoured the world for life-changing colour stories, from an artist who lives in an orange world, to a fisherman whose fortunes changed when he painted his boat red.

We harnessed all that inspiration in a website loaded with interactive tools. Leading colour and trend consultants curated content. You could upload favourite images that were scanned to determine personal colour preferences. And we developed a unique colour-based UX system for navigating the entire site.

(With props to the whole crew who worked on this. I was ECD.)