COLOUR CHANGES EVERYTHING

Watching paint dry is synonymous with boredom. But paint is colour. And the power of colour in our lives couldn’t be further from dull.

Colour is renewal, reinvention, a new backdrop to living.

As part of a huge global realignment of Dulux’s web presence, we created a beautiful series of online films designed to provoke a reassessment of the importance of colour in life. 

The team scoured the world for stories where colour had played an integral part in someone’s personal journey, from an artist who lives in an orange world, to a fisherman whose life changed when he painted his boat red.

We harnessed all that inspiration in a website loaded with interactive tools. Leading colour and trend consultants curated content. You could upload favourite images that were scanned to determine personal colour preferences. And we developed a unique colour-based UX system for navigating the entire site.

(With props to the whole crew who worked on this. I was ECD.)