ONE TRUE MOTORCYCLE

Owning a Harley means joining a tribe. It’s spiritual. I had the privilege of working on Harley Davidson for a few years. It was a copywriter’s dream.

Each week, the local dealership would deliver a bike or two to the agency and they were ours to enjoy over the weekend. That trumps even the fabled factory visit for product experience.

I tried to capture that feeling of escape and authenticity in everything I ever wrote for the brand.